About Us
We facilitate fun experiences for impact-driven leaders so they can confidently make a difference in the world. Their vision is so big they don't know where to start, and they are afraid they can't be successful.
We bring changemakers together to develop exciting strategic plans packed with inspiration and actionable steps to bring their vision to life.
You’re Drawn to Us Because
You’ve got the skills, experiences, and passion that will make a huge contribution to the world.
Because you’re human, you get caught up going through the motions, lose connection to what inspires you, and second guess your big visions of making the world a better place.
You’re capable of just about anything. Let us support you over the hurdles and create a strategic plan to bring your vision to life.
It’s time to join other impact-driven leaders as you step up and shine. You are a world changemaker!
Our Vision
To create the experience of fulfillment for everyday lives to flourish.
Our Mission
Igniting passion in impact-driven leaders to intensify and expand their contribution to our communities and the world.
Our Values
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Where honesty, sincerity, and commitment to acting in the highest moral regard come together to allow us to be honest with ourselves and each other and guide us in doing the "right" thing every time, even when the going gets tough.
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An understanding that communication is a two-way street where each person listens more than speaks, speaks from thoughtful intention, and is willing to have hard conversations contributing to the growth and empowerment of themselves and those around them.
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Showing each other respect for the perfect beings that we are in a judgment free space with the understanding that together we are stronger than apart. Creating opportunities for all walks of life to join each other at the table and allowing each individual to belong, be seen, and heard for their unique gifts, passions, and perceptions to create something bigger than ourselves.
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Continuously committed to personal and professional growth as individuals and for our communities, allowing for us to devote ourselves to the welfare of others through being of service and reaching out to those with needs that are not being met.
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Approach each experience looking through the lens of curiosity, awe, and wonder that allows us to grow, learn, connect, and generating a game-on-mindset.
Meet the Founders
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Co-Founder
If you want to challenge your status quo, soar to new heights, and live a life that fills your heart with joy, meet Cinnamon Alvarez!
She is an entrepreneur who has built four successful businesses. She is an author, speaker, consultant and artist. Her passion for life shows up in all aspects of her work and reputation.
Cinnamon brings business acumen and discernment gained from two decades of growing her successful ceramic lighting manufacturing company in addition to starting an art gallery and operating a group fitness franchise prior to authoring Generating Your Own Happiness: It's Time for Purpose, Passion, and Power.
She has also served as board member and President of the Los Angeles Chapter of NEWH, an international networking and non-profit organization with a mission to raise scholarship funds for deserving students.
She leverages her knowledge and experience as a four-time successful business owner to support others in generating their own happiness in every area of their life. The great honor of contributing to others and seeing them accomplish their wildest dreams feeds her soul.
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Co-Founder
Desiree Musselman is a Leadership Development Coach and Trainer that is passionate about helping people learn how to rewire the default tendencies that are holding them back from success and fulfillment in their lives and relationships.
As she navigated being a leader, she struggled with knowing what to say and how to hold herself and others accountable. Worring about being too hard or not hard enough when having difficult conversations would cause her to second guess everything! Then one day Desiree realized that her worry was actually what was holding her back from being the effective leader she wanted to be.
Now, she supports new and mid-level leaders by helping them understand how their brains work and how they are interacting with the world around them which allows them to decide how they want to move forward versus allowing their default tendencies to run the show.
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Co-Founder
Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact.
Her genius is twofold. Darlene shows entrepreneurs 2+ years into their business how to deepen their business foundation and go after visibility so they can share their message with the world, attract dream clients, and have the impact, freedom, and flexibility they desire.
Plus, she supports organizational leaders and their teams to strengthen their inner and outer voice so that they can speak up for themselves and the ideas and issues that matter most and move people to take action whenever they speak.
As the host of the Attract & Stand Out Podcast, Darlene has been featured on podcasts, in articles, and on stages such as the Thoughtful Entrepreneur, Authority Magazine, Elephant Journal, CVS, Salvation Army, Pechanga Casino, UNLV, MACC Project, Bank of America and San Diego Gas & Electric.
Prior to starting her own business, she worked her way up in big box retail operations management, as a mortgage loan officer, and as a financial coach. Darlene has been committed to helping entrepreneurs launch and grow their businesses since 2007.
Darlene is a certified Step into Your Moxie® Facilitator, and she is a past SCORE Inland Empire Workshop Chapter Chair and past president of the International Coach Federation of Nevada.
She is a mom of four, partner, connector, storyteller, and dream builder based in Temecula, California.
You can connect with Darlene and learn more about her speaking and coaching at darlenehawley.com.